AiF Global Online Session: The Inside Track Session Two

Selling the Story (Finance and Sales)

You’ve got a great script, maybe some talent attached – now how do you get it financed? What’s an international co-production? What are pre-sales? And what is it that financiers and sales agents actually do?  In the second Inside Track session, Catherine talks to Mark Gooder, Co-President and founder of Cornerstone Films, a world-renowned international sales, financing and distribution company, and previously CEO of Icon Productions. Mark has acquired many of the most notable and award-winning films of the past three decades, including PARANORMAL ACTIVITY, THE BLAIR WITCH PROJECT, BEND IT LIKE BECKHAM, SLUMDOG MILLIONAIRE, 12 YEARS A SLAVE, as well as the upcoming film PILLION starring Alexander Skarsgard and Harry Melling.  Mark and Catherine will discuss how a project comes together, in Australia and internationally, how financing and packaging works, when sales agents come on board the development process, and how international market value can be set long before the cameras roll.