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Made in NSW incentive attracts Peter Rabbit

Friday, September 02, 2016 5:10 PM | Anonymous

One of the world’s most enduring children’s stories, Peter Rabbit, will be made into a major international feature film starring Australian actor Rose Byrne and the voice of comedian James Corden, thanks to the support of the NSW Government.

Deputy Premier and Minister for the Arts Troy Grant said the hybrid live action and animation family film will be brought to life by NSW’s world class animation and visual FX production house Animal Logic and Sony Pictures Entertainment.

“This production, secured for NSW through the government’s new $20 million Made in NSW fund, will create jobs for 55 local actors and more than 600 crew as well as showcase our state to the world,” Mr Grant said.

“On top of the NSW Government’s assistance, Animal Logic successfully attracted significant US studio financing for this film, which demonstrates why Animal Logic is one of NSW’s great creative industry success stories.”

CEO of Animal Logic Zareh Nalbandian said NSW is a premier destination for film with world-class creative, innovative and technical talent and we look forward to showcasing that great talent to the world with the story of Peter Rabbit.

President of Production Administration at Columbia Pictures Andy Davis said NSW provides everything the studio is looking for from a production and visual standpoint.

“The region is famous for verdant beauty that will provide Peter Rabbit with a warm and impressive backdrop and we are excited to be working with the talented live-action crews in NSW and the animation wizards at Animal Logic,” Mr Davis said.

Peter Rabbit is one of several productions brought to NSW by the Made in NSW fund, which provides incentives to attract international film and high-end Australian television drama to the state, boosting entertainment jobs and the economy.

Animation production is now under way at Animal Logic and live-action filming will commence in January 2017.

Animal Logic is a long-time supporter and sponsor of AiF, co-hosting the Village Roadshow Entertainment Group and Animal Logic Entertainment Internship for early career film business professionals. More information on our internship can be found here

Animal Logic has also teamed up with the University of Technology Sydney to establish the UTS Animal Logic Academy. Minister for Skills John Barilaro said Animal Logic leads the industry in equipping young professionals with the skills they need to develop their careers in the creative sector. Read more here

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